David Goldblatt
This billboard proclaims that -

When this is his we will still be here
First National Bank
The professional people who care.

The message was part of a campaign by First National Bank to win back conservative clients, many of them Afrikaner farmers, whose business had been lost as a result of the accusation by President PW Botha that the bank's CEO, Chris Ball, had granted an overdraft to facilitate adverts celebrating the 75th anniversary of the ANC and calling for its unbanning.
Sannieshof, North-West. 19 February 1989

Silver gelatin print on fibre paper
Paper size: 54 x 66cm
Image size: 44 x 56cm

2007 Michael Stevenson. All rights reserved.